Personal data (the Website) is owned and managed by Ovittac Industrial Ltd. (we, us, our).  


We place the utmost importance on collecting, handling, protecting, and disposing of your personal data responsibly to ensure your privacy and confidentiality are always safeguarded. The purpose of our Privacy Policy is to inform you on the types of information we collect, why we collect it, and how we use it and the steps we take to protect it.  

How do we use your data? In order to provide you with the best level and personalisation of service possible, we collect personal information about you when using our Website and services. With this information we are able to improve our operations in various ways, including but not limited to adapting our service to best cater to your needs and expectations as a Frida & Florence customer; keeping you informed on changes to our services, products, and administrative processes; and for marketing purposes. Personal information is collected when you:  

·      Create an account with Frida & Florence 

·      Purchase items online 

·      Receive delivered goods 

·      Subscribe to our newsletter 

·      Engage with social media channels, online advertisements, and any other form of our digital presence 

·      Give feedback and comments on posts, services, products, and writing supplied by Frida & Florence 


Creating an account with Frida & Florence means you are consenting to the collection and use of your personal data in line with this Privacy Policy. If you are under 16 years old, you must notify a guardian and obtain their express consent to Frida & Florence’s Privacy Policy before becoming a customer or using any of our services, including subscribing to our newsletter and creating an account with the Website. 

The types of personal information we collect 

We collect, store, and use the following information about you: 


Full name 

Delivery & billing addresses 

Phone number 

Email address 

Other information gathered from your use of our Website 

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

If you do not want us to use your personal data for marketing purposes, you must contact our customer service team and ask for it to be removed:


No personal information about you will ever be collected by us without your explicit consent. Any data we do collect will be stored until you ask for it to be removed from our databases (following the above method), at which point it will be disposed of responsibly. 

To revise or check the personal information we store about you, please contact our customer service team who will take you through the next steps. A fee of £10 will be charged for the administrative labour costs incurred for this service. We will supply your information to you within 40 calendar days of your request. You may request the prompt deletion or correction of inconsistencies in any part of your data. All your data is stored in accordance with UK Law and only retained for the length of time deemed necessary or reasonable for the purpose for which it is used.  Any personal information collected about you will never be sold to third parties by Frida & Florence. All of our employees are contractually bound to uphold the confidentiality and privacy of all data we collect and adhere to the UK Jewellery Retail Codes of Conduct. 


Information automatically recorded via the Website 

Accessing the Website generates personal data about your use of the site, which we store and use to improve its functionality, appearance, design, and content. Your personal data collected for this purpose is strictly held by Frida & Florence and not passed on to any third parties. 



Cookies software files sent from your internet browser and stored on your computer. This takes up a miniscule amount of memory and does not impact device performance. Cookies are used to track trends in behaviour of people who use our Website, and they enable us to identify returning users. Choosing not to receive cookies may reduce your customer experience but will not stop you from using the services of Frida & Florence. 


The collection and storage of cookies is usual business practice for most websites offering goods and services, and they are used to autofill and remember individual user preferences to optimize the customer experience. In most cases you are able to modify your internet browser directly to stop the storage of cookies on your device.  

The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

Security policy 

Frida & Florence does not store any of your financial information. But, like almost every business processing online payment, to successfully complete your purchase we require access to your credit/debit card number and expiry date, as well as further security information required by the card processor. We use Shopify as a trusted and reputable third-party hosting and payment processor in order to always protect the privacy and security of your data. Shopify uses a secure server to store all personal and payment details necessary for each transaction. 


We use Shopify also because they are PCI DSS compliant and are subject to regulation by Trustwave. We offer alternative methods of payment, such as PayPal and Apple Pay, giving you the freedom to choose your preferred service. 


Changes made to Frida & Florence’s privacy policy 

Frida & Florence reserves the right to make changes to this Privacy Policy at any time. All changes will be made available on the Privacy Policy page of our Website. We would advise you to review it whenever you purchase to remain fully informed. 

  • Customer care

    Our dedicated customer support team is on-hand to answer your queries, from order requests to care advice. 

  • Sustainability

    We use recycled metals and increasingly sustainable processes to create luxury jewelry with a lower impact. 


    We’re passionate about long-lasting jewelry. Should your jewelry become damaged due to a production defect, we will replace it at no cost if returned with a receipt within two years of purchase.