Our journey
The result of a collaborative design concept that celebrates womanhood, Frida & Florence is on a mission to encapsulate the diverse creativity, cultures and inspiration that surround us every day, and distil their essence into wearable artworks.
With limited-run collections, cast in 100% recycled gold and silver and using responsibly sourced stones and gems, Frida & Florence is found where the spheres of contemporary art, fashion, luxury, and sustainability meet.
Jewelry with a story
We’re inspired by the juxtaposition of the old and new – it’s in our name.
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Frida
Frida stands for the progressive way we view jewelry. More than an object, it becomes part of our lives and identity with each new experience we have as women and lets us show our individuality. As more begin to recognise the need for fashion that is both socially and environmentally conscious, with our approach using recycled metals and increasingly sustainable processes, we create luxury jewelry with a low impact that will help to protect our planet’s future.
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FLORENCE
Florence pays tribute to the long jewelry making tradition in Florence, Italy, from which we draw much of our inspiration and sense of heritage through personal connections. Because when we wear jewelry, we’re wearing a social and cultural history, within which diverse ideas, inspiration and techniques have developed alongside one another – a timelessness that we endeavour to embody in our designs and with high-quality materials.
Connecting creativity
Our collaborative design process acts as a conductor between inspiration and creation. We partner with pioneering female artists, painters, and photographers whose profound work challenges our perception of what is beautiful. Transforming their practice into modern works of art, we are creating a unique area of contemporary jewelry– one that starts meaningful conversations about what it means to experience life as a woman.
We are passionate about connecting artists with wearers, so we simplify their relationship without the mark-up of a middleman. This enables artists to produce high-quality, inspiring wearable artworks with an affordable final cost.
