Sustainable jewellery for womanhood
The “VIZZ Collection", our first collection, encapsulates the feeling of our company: one that fosters a deep connection between women, the jewellery they wear, the materials it’s made from, and the Earth that provides the stage for this beautiful journey to play out.
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Frida & Florence: a brand for modern women
London-based contemporary jewellery-maker, Frida & Florence puts the emphasis on collaboration and sustainability, positioning itself as the contemporary jewellery brand aligned with the inner beliefs of modern women.
The brand refresh places renewed focus on the company’s mission to enrich the lives of all women with accessible, everyday luxury, to allow them to express themselves however they choose while reflecting the need for sustainable jewellery.
Part of the brand overhaul has included the introduction of a collaborative design process that has seen Frida & Florence work with some of the contemporary art world’s youngest and most impressive artists, painters, and photographers. This collaborative design process brings together the talent of the artist for each collection (known as “the muse”) and the creative skills of the Frida & Florence in-house design team.
The collaborative designs go beyond aesthetics, to produce unique pieces that form meaningful concepts and spark important conversations around womanhood. Working with emerging and established female artists, Frida & Florence empowers their voices and transforms their creative vision and personal stories of womanhood into wearable sculptures, for other women to wear and related to.
The VIZZ Collection
Celebrating the connections between women is also the message of their latest in-house design collection, ‘The Bonds’. Speaking to cultural and traditional symbols of relationships, The Bonds uses the form of the twine as its centrepiece to represent the interlocking of women through heritage, experiences, and culture.
Frida & Florence's image overhaul brings with it greener processes that firmly position the business among other brands leading the way towards a sustainable future in the jewellery and fashion industries. Their website places a spotlight on the importance of sustainability in the company’s actions and operations going forward.
All of the brand’s jewellery is now made exclusively of recycled sterling silver and gold vermeil and set with only lab-grown zirconia to eradicate any ties to materials produced with industrial mining.
About Frida & Florence
Frida & Florence is a vibrant young jewellery brand, aiming to encapsulate the diverse creativity, cultures and inspiration that surround us every day and transmute them into accessible jewellery collections.
With a collaborative design concept that celebrates womanhood, from its artists to its customers, Frida & Florence empowers women to discover the joy of self-expression through its collections, while using processes and materials that reflect the social and environmental need for sustainable jewellery that lasts.