Privacy Policy

Updated: November 30, 2025

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.fridaandflorence.com (the "Site").

We place the utmost importance on collecting, handling, protecting, and disposing of your personal data responsibly to ensure your privacy and confidentiality are always safeguarded. The purpose of our Privacy Policy is to inform you on the types of information we collect, why we collect it, and how we use it and the steps we take to protect it.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site ("Device Information").

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device or computer that often include an anonymous unique identifier.
  
  
• Log files: Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (processed by Shopify and PayPal, as noted below), email address, and phone number ("Order Information").

When we talk about "Personal Information" in this Privacy Policy, we are talking about both Device Information and Order Information.


How We Use Your Personal Information

We use the Order Information we collect generally to fulfill any orders placed through the Site (including processing your payment, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

• Communicate with you.
  
• Screen our orders for potential risk or fraud.
• Provide you with information or advertising relating to our products or services, in line with the preferences you have shared with us.
  
  

We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


Cookies 

Cookies software files sent from your internet browser and stored on your computer. This takes up a minuscule amount of memory and does not impact device performance. Cookies are used to track trends in behaviour of people who use our Website, and they enable us to identify returning users. Choosing not to receive cookies may reduce your customer experience but will not stop you from using the services of Frida & Florence. The collection and storage of cookies is usual business practice for most websites offering goods and services, and they are used to autofill and remember individual user preferences to optimize the customer experience. In most cases you are able to modify your internet browser directly to stop the storage of cookies on your device.

The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above.

• Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

• Analytics: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

• Payment Processors: Your payment information is shared with and processed by our payment processors (Shopify Payments and PayPal) to complete your transaction.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


Financial Data Protection

Frida & Florence never stores your financial information (including full credit card or debit card numbers) on our own servers. To ensure the highest level of privacy and security for your payment data, all transactions are handled by trusted, industry-leading third-party processors.


Secure Payment Processing

We rely on Shopify as our e-commerce platform and primary payment processor. Shopify maintains a secure server to store all necessary personal and payment details required for each transaction. We choose Shopify because they are certified PCI DSS compliant (Payment Card Industry Data Security Standard) and are regulated by Trustwave, ensuring your data is always protected to the highest standards.

For your convenience, we also offer alternative secure payment methods, including PayPal and Apple Pay, giving you the flexibility to choose your preferred service.


Your Rights

Depending on your location (e.g., if you are a European resident under GDPR or a California resident under CCPA), you may have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.


Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


Changes to This Policy

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@fridaandflorence.com.